Company values


We are straightforward in all areas and speak with one voice. Internally, externally and for others. It is very important to us that we are always straightforward and clear in all of our statements and in our actions. We accept the challenge as it is and find precise solutions, without frills and diversions. Our many years of experience allow us to fall back on a wealth of knowledge that is well-developed in terms of quality. This allows us to instill a feeling of trust and reliability in our business. That is why our partners can trust us and we can trust one another.


We don’t simply describe features, we recognize needs. We develop things that really make sense while always keeping the interest of our counterpart in mind. No matter how big the challenge: The result must always be a solution. For us, failure is a form of awareness and leads to new opportunities.


We love innovation and provide inspiration for concrete ideas. The unknown is our friend. Curiosity always leads to exciting and surprising results. This open-minded attitude paves the path for our daily inspiration in what we do and the impact we have. That is why we always work with sustainability in mind and an eye on the future.


We assume responsibility, we are open, transparent and always approachable on a personal level. We are always authentic and honest about who we are. Before we take action, we listen closely and have an open mind, because we are interested in our partner’s opinions and concerns. We always show understanding and welcome productive discussions. We arrive at the best solutions when we work together with our customers. This open attitude and the ability to reflect help us to become better and grow together.

Learn more

What we stand for

Guiding Principles

Our Mission on the Way to our Vision
What we stand for


Integrating sustainability permanently at VITRONIC.
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the machine vision people
Megatrends such as globalization, mobility, urbanization, connectivity and health awareness require courage and a pioneering spirit. As innovation drivers, we enable our partners to master the challenges of tomorrow: We go further where others stop and bring new ideas into the here and now.